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Recent News // Recent News: Michigan Home Broadband Adoption: More Work To Be Done

Thursday, August 29, 2013

Nearly three out of ten households still do not subscribe to home broadband service

Read the Report

Lansing, MI – New data released by Connect Michigan today shows that in Michigan not all non-adopters of broadband are of the same mindset. While Michiganders may recognize the value of high-speed Internet access, pricing and the level of digital literacy, significantly impact adoption.

“Michigan residents’ still face several barriers to the adoption of broadband at home,” said Connect Michigan State Program Manager Eric Frederick. “By working to alleviate these barriers, residents, businesses, and communities can experience the benefits of broadband including enhanced education, access to government services, and improved communications.”

Among the key findings from this report:

  • Nearly three out of ten Michigan residents (29%) do not subscribe to broadband service at home, representing nearly 2.2 million adults in the state.
  • More than three out of ten Michigan adults who do not subscribe to home broadband service (31% or 665,000 adults) still go online, but only from locales outside of their home, such as work or public computing centers at libraries and schools.
  • Among all home broadband non-adopters in Michigan, the biggest share of non-adopters (29%) say that the main reason they do not subscribe to home broadband service is because they do not see enough value in being connected, or they do not consider broadband relevant to their lives.
  • Non-adopters who only access the Internet at public computing centers are the most likely to cite the cost of broadband or the ease of accessing the Internet at locations other than home as the main reasons why they do not subscribe at home.
  • Only one-third (33%), or approximately 976,000 Michiganders who did not subscribe to home broadband service, reported that they would be willing to subscribe to broadband if it were offered at a price that they deemed “reasonable.”

Connect Michigan conducted a survey of 1,201 adult heads of households across the state of Michigan in 2012 as well as a survey with 2,400 non-adopting households in 2011. The studies examined the reasons residents did not subscribe to broadband, which populations in Michigan are less likely to subscribe, and the implications of service pricing.

Connect Michigan has been working to address all barriers to adoption through its Connected Community Engagement Program. It's been one year this month since Charlevoix County was the first in the nation to be certified as a Connected Community. Today, 28 Michigan communities are engaged in the program and developing action plans to expand technology for positive economic impact.

The 2013 Michigan Broadband Conference will provide residents, businesses, and communities with an opportunity to learn best practices for breaking down barriers to adoption and move Michigan to the forefront of the digital economy. For more information on the conference click here.