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Blog // Connect Michigan

Michigan Retailers Diversify Techniques to Combat Showrooming

By Wil Payton

Couple with blue handsShowrooming is the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item.

While price matching is an obvious strategy, Michigan retailers are making a concerted effort to accentuate personal service and encourage technology adoption by their employees.

Below is an excerpt from a Detroit Free Press article on the subject:

“Our store is being used as a selling tool for online retailers,” said Norcross, the owner of McLean & Eakin Booksellers. A few days ago, he added, he even caught a shopper taking pictures of recipes to buying avoid a cookbook. “Brick-and-mortar stores can’t continue that way.”

Last month, the Michigan Retailers Association rolled out a campaign, Buy Nearby, that uses social media to urge customers to shop at local retailers. The campaign — symbolized by a blue, open hand — encourages customers to post stories and photos online of their favorite local shops and restaurants.

To read more click here. Be sure to follow Connect Michigan on Facebook and Twitter for more articles on how technology impacts your life!


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