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Blog // Connect Michigan

Michigan Home-Based Businesses Earn $2 Billion in Annual Revenues from Online Sales

By CMI Staff

By Hongqiang Sun, Research Analyst

Home-based businesses are a vital component for local economic development.  However, it is not enough to just recognize the importance of these businesses. The goal is to help small, home-based businesses expand and thrive in the digital economy.

A new study from Connect Michigan explores how home-based businesses use broadband in Michigan through its 2013 Business Technology Assessment. The report finds that 74% of Michigan home-based businesses use broadband, a 15 percentage point increase since 2011. This rate of broadband usage is comparable to other businesses in the state.

Michigan home-based businesses are able to obtain important resources and seek business opportunities online. In fact, more than three out of four Internet-connected Michigan home-based businesses (76%) research online how to make their operations more efficient, and 62% of these businesses conduct business with local, state, or federal government offices via the Internet. These are activities reported by a larger share of Michigan home-based businesses compared to other businesses in the state.


Broadband also enables Michigan home-based businesses to purchase and sell their products online. Nearly nine out of ten home-based businesses that use the Internet (87%) buy goods or services online, and $2 billion in annual revenues were generated as a result of online sales in 2013.

Want to start a home-based business and learn more benefits provided by broadband? Read the full report here,  Technology Use among Home-Based Businesses: Michigan Entrepreneurs Use Technology to Thrive.  To learn more about the state of broadband in Michigan and how Connect Michigan is working to bring fast, affordable broadband to residents and businesses across the state, visit our website, like us on Facebook, or follow us on Twitter.



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