Blog // Connect Michigan
Happy Valentine's Day! Tell Us: Is Love Easier to Find in an Online World?
Ever found yourself looking for love through your computer? Match.com claims that at least 1 in 5 relationships begin online.
Since 1997 a substantial number of singles have met partners through online dating sites according to a new study led by Northwestern University Associate Professor of Psychology Eli Finkel.
Below is an excerpt of an article by Digital Trends that examines the science of online matchmaking:
Ever tried to find love through your computer? Online dating has grown into a large, billion dollar industry over the past 15 years, and has become a mainstream way to meet your future mate. However, a new study, led by Northwestern University Associate Professor of Social Psychology, Eli Finkel, examines the truth behind online dating sites, and the bold claims that science-based algorithms will find your soulmate.
Finkel, along with four other co-authors, reviewed over 400 psychological studies in their 64-page analysis. The scope of the article covers general sites like Match and OkCupid, as well as niche sites, family matchmaker sites like Kizmeet, video/virtual dating sites like WooMe, self-report algorithm sites like eHarmony, websites like ScientificMatch and even mobile dating apps such as Zoosk and Badoo.