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Blog // Connect Michigan

Free Google Resources for Growing Your Business Online

By Amanda Murphy

In partnership with Connect Michigan, Connect Ohio, Ohio Telecommunications Association, and Telecommunications Association of Michigan, Google - the world’s online search leader - conducted two free Growing Your Business Online workshops last week at the Great Lakes Technology Showcase in Toledo, Ohio. Both workshops had full attendance and participants received tips and information for utilizing Google resources to increase, monitor, and maintain their business’ web presence.

 

Many of Google’s resources are free and available online at Google.com.

Below is a list of topics covered during the workshops and links to some of Google’s free online tools:

Search Engine Optimization (SEO)

Webmaster Tools – find out how Google sees your site: http://www.google.com/webmasters/

Tips to promote a website

            e-Mail, social media, and online recommendations

Search Engine Marketing (SEM)

            Pay-Per-Click (PPM) – Google offers two options

1.     Google AdWords: http://www.google.com/adwords

2.     Google AdWords Express: http://www.google.com/adwords/express/

Building an online community

            Google+ Pages for businesses: http://www.google.com/+/business/

            The +1 Button – how it works and adding it to your site:   https://developers.google.com/+/plugins/+1button/

Google Analytics and Insights

            Find out how visitors find your website and what they do on your site: http://google.com/analytics

            See what people are searching for and what is trending on Google: http://www.google.com/trends/

Going Mobile

            Make sure your site works on mobile devices. Test your site: http://www.howtogomo.com/

            Google Apps

            Google offers free and paid online office productivity tools that allow you   to take your work with you:  http://www.google.com/enterprise/apps/business/

 

View additional photos from the workshop and the Connect Michigan and Connect Ohio teams at the Great Lakes Technology Showcase in Toledo.

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