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Blog // Connect Michigan

Going Social on Small Business Saturday

By Eric Frederick

Since 2010, local businesses have urged customers to “shop small” on the Saturday after Thanksgiving and the event continues to grow, thanks in large part to an active annual social media campaign. American Express launched Small Business Saturday in 2010 with a viral multi-media campaign highlighting rare finds at small stores. In 2011, the U.S. government officially supported Small Business Saturday and it is now the largest shopping holiday in support of small business. Every year the movement grows and an increasing number of businesses utilize the buzz online to reach out to new and existing customers. On Small Business Saturday, during...

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Community Change Through Facebook

By Eric Frederick

With more than 1.7 billion active users logging onto Facebook each month, it now represents the largest connected network in the world. Besides its massive global scale, Facebook also connects community groups including schools, universities, police departments, economic councils, and many others. To gauge the broadband infrastructure of Arenac County, Michigan, Connect Michigan (CM) asked key community members to share important messages on the site and share with their friends and neighbors. Within a few hours, the power of this community yielded impressive results. In order to improve broadband infrastructure of any area, a full...

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