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Blog // Connect Michigan

Google Helps Businesses Get Online With Free Resources

By Eric Frederick

Ninety-seven percent (97%) of consumers now search the web to find the goods and services they need everyday, yet only 37% have claimed local listings through search engines. Google dominates this sphere with approximately 72% of the search market share, with even higher numbers in mobile searches. Google's aptly named Get Your Business Online program is doing exactly that, with seminars across the nation helping businesses claim their listings. Tawas, in northeast Michigan on the coast of Lake Huron, hosted three seminars in April to help local businesses claim their listing and also learn more about the services available to them. Chris...

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Building Broadband From Afghanistan to Michigan

By Eric Frederick

After building broadband systems for soldiers in Iraq and Afghanistan, building systems in rural Michigan didn't pose much of a challenge for Kristopher Shafer, founder and CEO of Elevate Net in Traverse City, Michigan. Building off experience gained from connecting networks during his three tours of Iraq and Afghanistan, Shafer now works to connect unserved and underserved areas surrounding Traverse City. Elevate Net also constructs mobile WiFi and surveillance networks for local events and engineer surveillance, communication, and monitoring networks for farms and businesses across the Midwest. Working with limited supplies in one of the...

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Fighting Broadband Barriers With Data

By Amanda Murphy

We all want to fight the barriers to broadband adoption and create communities that are more digitally inclusive. It’s understood that the barriers to adoption include affordability, relevance and awareness, digital literacy, and the age or inoperability of devices. How can we work smarter toward addressing these barriers in our communities?Connected Nation has found the answer to be research and data. Connected Nation has more than 10 years’ experience researching technology access and use in communities and creating action plans for communities to further advance their digital standing. By assessing and identifying who is facing technology...

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Boosting Business With An Online Presence

By Eric Frederick

Navigating the labyrinth of social media tips, online security pitfalls, and Internet marketing tactics without a guide is daunting for all businesses, even those with a staff dedicated to the field. For small and mid-sized businesses, it can seem like an impossible task, simply requiring more hours than a business owner has in a day. Business leaders in Roscommon County, Michigan, are giving local enterprises free online marketing assistance that requires just an hour of their time. “We want to see how many businesses we can get to have websites,” said Rosalie Myers, Executive Coordinator for the Roscommon County Economic Development...

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