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Blog // Connect Michigan

Going Social on Small Business Saturday

By Eric Frederick

Since 2010, local businesses have urged customers to “shop small” on the Saturday after Thanksgiving and the event continues to grow, thanks in large part to an active annual social media campaign. American Express launched Small Business Saturday in 2010 with a viral multi-media campaign highlighting rare finds at small stores. In 2011, the U.S. government officially supported Small Business Saturday and it is now the largest shopping holiday in support of small business. Every year the movement grows and an increasing number of businesses utilize the buzz online to reach out to new and existing customers. On Small Business Saturday, during...

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Reaching Out with Social Media


Samantha Stemler, Connect Michigan Communications Intern Connect Michigan works with local economic councils, libraries, and governments to improve broadband availability and use and simultaneously advance digital literacy. Marketing and social media experts at Courtland Consulting collaborate with local tech teams and Connect Michigan to hold social media workshops for businesses across Michigan. Courtland Consulting gives local and rural businesses the tools to extend their personal touch and local service to new customers through social media.  “Being properly trained helps businesses optimize their time,” said Michelle Le Feve,...

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The Increasing Impact of Social Media in Politics

By Wil Payton

Nearly 200,000 phone calls, 7 million online signatures, and over 2.4 million tweets opposing the Stop Online Piracy Act (SOPA) recently demonstrated how social media has become a force to be reckoned with in today’s political arena. Forty-eight hours of online activism, and over 1,000 protesters showing up in person, stopped legislation being promoted by some of the most powerful lobbies in Washington D.C. Below is an excerpt from a Washington Post article on the emergence of social media —and the technology world — as a phenomenon akin to awakening a sleeping giant. You’ve read how Facebook and Twitter fueled the Arab Spring uprising. You...

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Social Media Takes Center Stage at the Super Bowl

By Wil Payton

CNN Tech article highlights blend of culture, sports, and social media Social media has become an integral part of our culture. Just look at preparations for Super Bowl XLVI where a social media command center opened Monday and will run through Super Bowl Sunday. A 2,800-square-foot space has been set up in downtown Indianapolis where techies will monitor the digital fan conversation via Facebook, Twitter, and other platforms from a facility that will utilize more than a mile of Ethernet cable. This is an example of the "the ubiquity of social media and the absolute necessity for companies, organizations, and communities to use these tools...

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