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Blog // Connect Michigan

Techboomers—Impacting the Pace of Tech Innovation

By Wil Payton

Seventy-six million Americans were born between 1946 and 1964. If there is one thing the baby boomer generation is used to, it’s getting attention as a group. This is the generation that had the discretionary income and desire to purchase the first home computers. Businesses have come to the realization that this generation is a prime target as tech consumers. Below is an excerpt from a Washington Post special report on techboomers: Close to half of the adult population in the United States soon will be 50 or older, and they will control 70 percent of the country’s disposable income, according to a 2012 Nielsen study. They already...

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