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Blog // Connect Michigan

Going Social on Small Business Saturday

By Eric Frederick

Since 2010, local businesses have urged customers to “shop small” on the Saturday after Thanksgiving and the event continues to grow, thanks in large part to an active annual social media campaign. American Express launched Small Business Saturday in 2010 with a viral multi-media campaign highlighting rare finds at small stores. In 2011, the U.S. government officially supported Small Business Saturday and it is now the largest shopping holiday in support of small business. Every year the movement grows and an increasing number of businesses utilize the buzz online to reach out to new and existing customers. On Small Business Saturday, during...

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Small Business Technology Taskforce Program Underway in Rural Michigan

By Wil Payton

The Michigan Rural Council (MRC), in partnership with Connect Michigan and the Microenterprise Network, is now working on a pilot project to encourage broadband access, adoption and use by small rural Michigan businesses. A Bright Side episode on this endeavor is being produced by the Community Economic Development Association of Michigan (CEDAM) to highlight this project. Bright Side episodes are videos produced to “tell the stories of people, organizations and communities that will inspire, empower and educate their viewership” according to the CEDAM website. Below is an excerpt from The Voice News on this development: The Internet service...

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