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Blog // Connect Michigan

Michigan Retailers Diversify Techniques to Combat Showrooming

By Wil Payton

Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item. While price matching is an obvious strategy, Michigan retailers are making a concerted effort to accentuate personal service and encourage technology adoption by their employees. Below is an excerpt from a Detroit Free Press article on the subject: “Our store is being used as a selling tool for online retailers,” said Norcross, the owner of McLean & Eakin Booksellers. A few days ago, he added, he even caught a shopper taking pictures of recipes to...

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