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Blog // Connect Michigan

Going Social on Small Business Saturday

By Eric Frederick

Since 2010, local businesses have urged customers to “shop small” on the Saturday after Thanksgiving and the event continues to grow, thanks in large part to an active annual social media campaign. American Express launched Small Business Saturday in 2010 with a viral multi-media campaign highlighting rare finds at small stores. In 2011, the U.S. government officially supported Small Business Saturday and it is now the largest shopping holiday in support of small business. Every year the movement grows and an increasing number of businesses utilize the buzz online to reach out to new and existing customers. On Small Business Saturday, during...

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Cutting the Cable

By Eric Frederick

Video on demand (VOD) and streaming services are changing the way that viewers watch TV. Users no longer have to wait until nine o’clock to watch their favorite shows, and many are skipping commercials. New movies don’t have to be rented from a store, ordered via cable TV or even seen in a theater. Affordable online subscription services are expanding TV options and, in some cases, replacing cable.  With the average cost of a cable TV bill in the U.S. at $99—results of a steady 8% rise since 2010—many viewers are cutting the cord simply due to costs. As costs rise, so have VOD subscribers and the number of services available. In 2010...

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Iosco County Summit Showcases Business and Technology Growth

By Eric Frederick

On October 13, community, business, government, and technology agencies will come together at Showcase Iosco, a resurrection of a previous area business summit, now representing a wide intersection of community resources. The event—featuring panel discussions on current and developing programs across public, economic, and civic fields—invites every stakeholder in the community to show what they have to offer and to work together for the betterment of the area.  Showcase Iosco began as a part of the Technology Action Plan (TAP) developed in partnership with Connect Michigan. Iosco County is one of more than 50 communities in Michigan...

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March Connected Communities

By Sarah Hagen

During the month of March, two communities in Michigan, Gladwin County and Wexford County, completed their assessments and are now officially certified Connected communities. Both of these communities undertook an extensive broadband landscape assessment to analyze areas they can improve. The goals are outlined in each community’s Technology Action Plan. To view the Technology Action Plans for Gladwin County and Wexford County, click below: Gladwin County Wexford County These plans outline step-by-step, attainable goals to help these communities improve their economic development through broadband access, adoption, and use. The certification...

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