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Blog // Connect Michigan

Reaching Out with Social Media

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Samantha Stemler, Connect Michigan Communications Intern Connect Michigan works with local economic councils, libraries, and governments to improve broadband availability and use and simultaneously advance digital literacy. Marketing and social media experts at Courtland Consulting collaborate with local tech teams and Connect Michigan to hold social media workshops for businesses across Michigan. Courtland Consulting gives local and rural businesses the tools to extend their personal touch and local service to new customers through social media.  “Being properly trained helps businesses optimize their time,” said Michelle Le Feve,...

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Elk Rapid Area Chamber to Offer Series of Marketing Seminars

By Wil Payton

The Elk Rapids Area Chamber is offering the first in a series of four marketing seminars, Social Media Marketing Made Simple, at 12 p.m. Friday, Sept. 5, at the Elk Rapids Government Center. The guest speaker for the series, Kim Schott, will reveal “How to attract all the customers you need by making your marketing message memorable.” Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand...

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The Potential of the Internet of Things

By Wil Payton

The Internet of Things (IoT) is considered the next evolutionary phase in connecting our digital world, ensuring machines and assorted devices can “talk” to each other and make decisions with limited human interaction. In 1999, Kevin Ashton, executive director of the Auto-ID Center at MIT, became noted for being the first to use the term the Internet of Things in a presentation he made to Procter & Gamble. Subsequently, the term has taken a life of its own on websites, in research papers, books. and other publications. Below is an excerpt from Ashton’s presentation: “Today computers -- and, therefore, the Internet -- are almost wholly...

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Impact of Broadband Connectivity

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Samantha Stemler, Connect Michigan Communications InternThe Internet now supports more activities and capabilities than ever, including everything from breaking news, social groups, communication, movies and TV shows, books, classes, stores, and everything in between. Recognizing these vast opportunities, communities across Michigan have partnered with Connect Michigan to expand Internet service areas and options. Residents, businesses, libraries, schools, and local governments that previously struggled with broadband availability are now getting online. When Osceola County began exploring broadband expansion in October of 2012, it was...

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