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Blog // Connect Michigan

05/14/13

Michigan Retailers Diversify Techniques to Combat Showrooming

By Wil Payton

Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item. While price matching is an obvious strategy, Michigan retailers are making a concerted effort to accentuate personal service and encourage technology adoption by their employees. Below is an excerpt from a Detroit Free Press article on the subject: “Our store is being used as a selling tool for online retailers,” said Norcross, the owner of McLean & Eakin Booksellers. A few days ago, he added, he even caught a shopper taking pictures of recipes to...

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05/08/13

Siemens Initiates Technical Job Training Program for Veterans

By Wil Payton

Siemens has announced a new, job training initiative for U.S. military veterans with engineering and manufacturing backgrounds as part of a nationwide effort to assist veterans transitioning to the civilian workforce. The program will provide free training in the use of state-of-the-art digital lifecycle management and computer-aided design (CAD), computer-aided manufacturing (CAM) and computer-aided engineering (CAE) software technology. The courses will be available at 22 of the company’s software training facilities including the following cities: Huntsville, AL, 
Cypress, CA, 
Atlanta, GA, 
Chicago, IL
, Boston, MA, 
Detroit, MI, 
St....

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05/07/13

The World’s First Website is Getting a Makeover

By Wil Payton

Twenty years ago a team of researchers from the European Organization for Nuclear Research (more commonly known as CERN) released to the world the technology and software to run a Web server. To commemorate the 20th anniversary of this history-making occasion, a team hosted by the project’s creators have gathered to recreate a working version of the first website. When the Web was born in 1993 there were approximately 400 known Web servers. Today, the Web has a ubiquitous presence with around 630 million websites. Below is an excerpt from a CNNTech article on the subject: "There is no sector of society that has not been transformed by the...

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04/25/13

Going Car Shopping? Use QR Codes to Kick the Tires

By Wil Payton

When buying a car, today’s consumers like to browse and research when it fits their busy schedules. They can pass on the face-to-face selling techniques; they just want the facts, and dealers are using QR (Quick Response) codes to provide a tool to leverage that interest and promote sales. Originally designed for industrial uses, QR codes have become common in consumer advertising. Users with a QR-code scanner installed on their smartphone can scan the code to convert it to a URL directing the smartphone's browser to the website of a company, store, or product associated with that code providing specific information. Below is an excerpt from...

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